Photocatalytic Activity Investigation

Photocatalytic Activity Investigation The photocatalytic action of the altered examples was examined by the assurance of the rest of the grouping of the designated poison, acetaldehyde, over different time spans. Figures. 5 and 6 show the photodecomposition movement of various altered TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ nanoparticles under 8w noticeable light illumination in the persistent stream reactor with a stream pace of 95 ml/min. As per Figures. 5 and 6, all the adjusted examples show a lot higher photocatalytic movement than the unadulterated TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡, affirming that N and Co doping is a compelling method of improving the photocatalytic action. The most noteworthy movement was watched for 1%Co-N-TiOà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ test, and the 50 min illumination by obvious light brought about 44.2% of acetaldehyde debasement for this example. The expanded obvious light retention and explicit surface zone are key factors that impacted the photoactivity of the diverse adjusted examples under noticeable light illumination contrasted with unadulterated TiO2. The abatement in the molecule size and increment in the BET surface region (Table 1) add to the improvement of the acetaldehyde debasement. Table 1 shows that the crystallite size of tests diminishes from 21.9 to 14.7 nm; this abatement might be valuable for the photocatalytic action. Contrasted and the N-TiO2 test, Co-N/TiO2 photocatalysts have a bigger surface zone, which expands the photoactivity rate as a result of the a lot of acetaldehyde particles being adsorbed on the photocatalytic surface and effectively responded by photogenerated oxidizing species. The light retention qualities of the altered examples are stretched out towards the obvious light area after N and Co doping, which infers that the development of photogenerated charge bearers will be expanded under noticeable light illumination. Likewise, cobalt doping with a low cobalt substance can go about as a charge trap to forestall electron-gap recombination and improve the interfacial charge move to debase acetaldehyde. After the ideal doping proportion of cobalt was surpassed (1wt % Co-N-TiO2), decreased photocatalytic action was watched. This outcome can be because of the inclusion of the outside of photocatalyst with expanded cobalt particles (Co2+) which hindered interfacial charge move because of insufficient measure of light vitality accessible for enactment of all the photocatalyst particles. Likewise because of extreme fixation, Co particles going about as recombination habitats for photogenerated electrons and gaps . In light of the acetaldehyde debasement brings about this examination, it is along these lines clear that photocatalytic movement is firmly subject to the doping proportion as opposed to the band hole of the examples and exercises of the Co-N-TiO2 co-doped examples are higher than those of N-TiO2 or unadulterated TiO2. **â â â â â â â â â â â â â â â â â â â â Fig. 5â â â â â â â â â â â â â â â â â â â ** **â â â â â â â â â â â â â â â â â â â â â Fig. 6â â â â â â â â â â â â â â â â â â ** Active examination The Langmuir-Hinshelwood motor model has been widely used to depict heterogeneous photocatalysis on titanium dioxide . This model effectively depicts the active of Eq. (3), which is the response between hydroxyl radical and adsorbed acetaldehyde. When the photocatalytic response complies with a Langmuir-Hinshelwood model, the connection between the pace of response r (ÃŽ ¼mol g-1 min-1) and the acetaldehyde focus Cact. (ÃŽ ¼mol l-1) can be portrayed as follows in Eq. (4): Where k is the rate steady (ÃŽ ¼mol g-1 min-1) and Ka is the adsorption consistent (l ÃŽ ¼mol-1). A few suppositions were utilized in Eq. (4). Just acetaldehyde is adsorbed on the impetus surface and all intermediates and items desorbed following compound response; along these lines, they have not been distinguished in Eq. (4). The numerical demonstrating for the attachment photoreactor at precarious condition with the supposition of isothermal condition, overlooked dispersion obstruction and steady stream rate, the mass equalization condition inside the nonstop photoreactor would become as follows in Eq. (5): Where Q is the volumetric stream rate (l min-1), W is the heaviness of impetus (g), V is the volume of the reactor (l), and t is the hour of analysis (min). Dynamic parameters (k, K) were determined utilizing the Nelder-Mead strategy, which was utilized through PC programming in MATLAB by minimization of total of squared of relative blunder, the contrast between the determined and test outlet focus results, as the accompanying target work: By minimization of Eq. (6), motor parameters (k, Ka) are anticipated and appeared in Table 3. A decent understanding among the anticipated and test information were discovered that are appeared in Fig. 7.

The Effect of the Prospero free essay sample

The Tempest, Shakespeare causes the peruser to feel sorry for Caliban and angry of Prospero. Indeed, even before Caliban shows up on the stage, he is depicted by Prospero similar to a twisted and brutal being. Prospero makes this through his abuse of Caliban and his protrayal of Caliban as a creature. In any case, Shakespeare gives Caliban a voice. Everytime Prospero endeavors to stifle him, Caliban is consistently ready to retaliate with contentions. One thing that Caliban and Prospero share in like manner is that others have practiced authority over them; Antonio over Prospero and Prospero over Caliban. The connection among Prospero and Caliban proposes that the introduction of imperialism was not just because of the exploitative perspectives of the colonizer, yet is incompletely because of the reliance of the locals on the predominant others. The Prospero-Caliban relationship takes after Cesaire’s contention about how colonization dehumanizes both the colonizer and the province. To Prospero, Caliban resembles a creature that he could rack with cramps, fill his bone with cramps just as make him â€Å"roar† that will make the brutes tremble on the off chance that he doesn't obey Prospero’s orders (Shakespeare, I, 2, 369-371). We will compose a custom paper test on The Effect of the Prospero or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Here, both the savage medicines and the action word ‘roar’ reflect Prospero’s brutal perspective on Caliban’s being, epitomizing Cesaire’s contention about how colonization causes the colonizer to start seeing and regarding other men as creatures (Cesaire, p. 41). Simultaneously, as Cesaire said and as I will contend underneath, colonization additionally impartially changes the colonizer into a creature. On the off chance that we return to Caliban’s story of how he initially met Prospero and Miranda, we would concur that toward the start Caliban and Prospero had a relationship like dad and child. Caliban used to cherish him and acknowledge what he had shown him; â€Å"he (Prospero) made a big deal about me.. Show me how to name the greater light.. † (Shakespeare, I, 2, 333 and 335). Caliban had come to confide in him so much that he at that point uncovered the wealth of the island to Prospero. Relentlessly, Prospero reimburses all that with abuse. Not just his treatment of Caliban looks like his uncaring character yet even Miranda, his own little girl, is regularly hushed by Prospero. In spite of the fact that he cherishes her so much and she is one of his most valuable fortunes, Prospero suppresses her voice all through the play. Another model that shows Prospero’s dehumanized trademark is his abuse of Ferdinand. He subjugates Ferdinand and depicts him as an inhuman being much the same as Caliban. Prospero’s desire to assume control over the land from Caliban transforms him into a merciless individual and the manner in which he treats Caliban, Miranda, and Ferdinan looks like his dehumanized character. Imperialism not just accustoms the colonizers to see and treat different men as creatures, however it unknowingly changes them into creatures themselves. The manner in which Shakespeare portrays Caliban as savage, inhuman, twisted, â€Å"howling monster† (Shakespeare, II, 2, 188), â€Å"moon-calf† (Shakespeare, II, 2, 111-112), â€Å"poisonous slave† (Shakespeare, I, 2, 318), â€Å"a conceived devil† (Shakespeare, IV, 189), and also the way Prospero mercilessly treats him advances the possibility of dehumanization of the provinces. Regardless, The Tempest is conflicted in advancing the possibility of pilgrim venture. Caliban’s sufferings urge the peruser to feel for him, yet that is genuine just toward the start of the play. Towards the end, Caliban begins to subjugate himself. He chooses to make Sebastian his lord to supplant Prospero. He even proclaims himself a slave, â€Å"For yes thy footlicker† (Shakespeare, IV, 1, 219) and all the more shockingly he will not be liberated by Prospero toward the finish of the play. This emphatically infers Shakespeare speaks to Caliban as a ward being; giving him the choice to live autonomously yet having him decide to follow and serve Prospero. In spite of the fact that The Tempest is irresolute in advancing the pilgrim undertaking, it shows disdain toward expansionism by indicating how Caliban loathes the abuse of Prospero. By underlining Caliban’s reliance, Shakespeare appears to concur that the introduction of colonization was not just because of the exploitative mentalities of the colonizer yet in truth was mostly because of the reliance of the locals on the unrivaled others. The avocation of expansionism is a conviction Shakespeare attempts to implant in The Tempest. Notwithstanding, Shakespeare unmistakably shows that servitude is socially neither a proper nor satisfactory relationship. Notwithstanding his reliance on predominant others, Caliban detests all the barbaric treatment he got from Prospero. This abuse brings about scorn as well as leads Caliban to consider slaughtering Prospero.

gatdream Exploding the American Myth in The Great Gatsby :: Great Gatsby Essays

Detonating the American Myth in The Great Gatsby   â â The American Constitution pronounces the opportunity and correspondence among all individuals. On this assertion was assembled the aggregate longs for a country just as a large number of individual dreams. F. Scott Fitzgerald's tale, The Great Gatsby, uncovered the American Constitution for the legend that it generally was by uncovering the current class qualifications. The Great Gatsby gives the negligible subtleties of the aimlessness and shallowness of the idyll rich, the excess of their gatherings, and the unlawful wellsprings of the assets that powered such careless exercises.  Myrtle's endeavor to turn into a part of Tom's gathering is foreordained to fall flat, since he is of the wealthier, increasingly advanced class. Exploiting her movement, her vivacious nature, she attempts to escape the remainder of her group. She engages in an undertaking with Tom, and acquires his qualities, and his method of living. Thusly, she just cripples herself, and becomes degenerate like the rich are generalized to be. She puts down individuals from her own class, and loses all feeling of respect that she once had. Furthermore, for all her social wants, Myrtle never finds her place in Tom's high temple universe of the rich.  Fitzgerald depicts Myrtle's condition, clearly, as a minor reflection to Gatsby's progressively considerable battle. While Myrtle's aspirations originate from her social wants, Gatsby's are connected more to his optimism, his solid faith in life's chance. Without a doubt, his craving is impacted by social contemplations also; Daisy, who is delightful and rich, shows a way of life that is removed to Gatsby's and thusly is progressively alluring to him, since it is so out of sight his span.  Be that as it may, economic wellbeing isn't his chief explanation behind adoring Daisy. It just leads him, and makes him subject to put stock in life's extraordinary chance. Like Myrtle does, Gatsby battles to fit himself into another social gathering, the one of old cash, yet his endeavor is increasingly huge, on the grounds that his entire confidence in life is settled upon it. In this manner, his disappointment is significantly more repulsive to him, as any bigger dream's disappointment ends up being. His entire goal, his trust throughout everyday life and himself is totally crushed when he neglects to win Daisy's adoration. His passing, when it shows up is about trivial, for, with the destruction of his fantasy, Gatsby is now profoundly killed, and would lose all confidence throughout everyday life.

How To Redesign Your Website Like CoSchedule In 10+ Easy Steps

The most effective method to Redesign Your Website Like In 10+ Easy Steps Okay. So you’re going to begin a colossal REDESIGN of your company’s site. That’s no little errand, and very franklyit’s scaring. 301 sidetracks, duplicate, coding, A/B tests, wireframes, sitemaps, arranging! What's more, that’s simply the undeniable ones. This mid year, ’s item promoting group made the intense move to refresh our whole site. And keeping in mind that looking into and gaining from others was an immense assistance, the assets out there were quite negligible (particularly for little groups) like us. In this way, we chose to recap our encounters and offer some life exercises. Here it goes: This is the means by which two individuals (in-house) fabricated a site without any preparation in 4 months. The Process: 1. The Five Day Brainstorm Sprint There’s a magnificent book called Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. In the event that you haven’t read it, here’s an incredible beginning stage: Also, it’s fundamentally what we did. In a week’s time, we made three altogether different storylines with going with Photoshop plans. We constrained ourselves to make a story, structure it, and present it to administration each other day. It was crude and touch exceptional, yet it got us where we expected to go†¦ We began with everything without exception. Pushing preposterous thoughts rapidly to helpâ us substance out thoughts, work off of them, and make the official story. From aâ comic book feel with superheroes to little robots managing advertisers along their excursion, every thought presented to us somewhat closer to the last story. 2. Plot Out Your Sitemap. Put a name to each page on your new site. It doesn’t must be excessively mind boggling, Megan (item marketing’s amazing UX/UI fashioner) assembled one in under 60 minutes. What's more, with an elevated level perspective on your new site, you’ll be capable toâ build a solid way for changes and a solid storyline to direct them en route. 3. Compose Your Copy Before Design. Before a solitary wireframe was made, each line of duplicate was composed for EVERY page. We went through a decent three weeks making skimmableâ content and putting a significant accentuation on great features for each argument. Proposal: Compose at least 25 features for every argument and (in the event that you can), test and emphasize on them with a colleague. ’s Headline Analyzer is an incredible device for composing features . Utilize the â€Å"but why† procedure to discover your clients WIIFM (What’s In It For Me). Before a solitary word is written,â ask yourself this inquiry to get to the genuine advantages or the genuine motivation behind why anybody would mind to peruse x blog, page, email, and so on. In the event that you haven’t as of now, watch Simon Sinek’s TED chat on Why ↠ it’s an incredible beginning stage to building a story your clients will think about. 4. Assemble Wireframes For Your Designers Sanity Wireframes are the skeleton to structure AND on the off chance that you need your planner to even now cherish you toward the finish of an undertaking, DON’T avoid this. Wireframes are a great deal like sitemaps and are an oversimplified perspective on a page format. They help guarantee that when planning truly begins, you aren’t found napping by designs and can push ahead rapidly. 5. Start With Photoshop, Then Code. Make high constancy designsâ of each page. Like composing duplicate for each page BEFORE plan, high devotion configuration ought to be done BEFORE code. Once more, it’s a vital advance since it disposes of the need to â€Å"imagine† what your page or components of the page will look like and makes changes simpler (on the grounds that you get them prior). 6. A/B Test (Tn The Midst Of Process). Begin testing your suspicions early. Subsequent to making your duplicate and beginning PS structures, begin trying out a couple of your thoughts on your current site (think components: features, logos, pictures, and so on). Speedy How-To for Creating An A/B test: Make a speculation: Based on your present locales execution and the specific component youd like to test make a theory to construct your test around: For instance: Replacing the static picture on the landing page with an autoplay video will build transformations Test it: Create a variety of your theory (new landing page with video), and afterward A/B test it against the first page. Ascertain the test length regarding your month to month guests, current transformation rate, and expected change in transformation rate. (VWO will help ascertain the entirety of this for you HOWEVER in the event that you dont have this,â heres an adding machine). Dissect it: Dig into your outcomes and see which variety played out the best. On the off chance that theres an obviousâ winner, proceed an actualize that variety to the genuine site. On the off chance that outcomes were a smidgen sloppy, reconsider your theory and continue testing. We tried a couple of features and added a video to the landing page during our site upgrade, and saw a 6% expansion in changes â†' truly magnificent approval! It pays to test early. Never lay on your presumptions: demonstrate and object them with information! Suggested Tool: VWO for A/B testing. It’s extraordinary for non-creators and snappy A/B tests. Use â€Å"quick learnings† to get quicker outcomes when you can’t run a test for an all-inclusive period. 7. Coding: Once Designs Are Approved, Code It. Once youre at the coding stage stay on course. Concentrate on pushing out code, getting it out into the world, and repeat on it AFTER you dispatch your new site. Beside minor bug fixes, stay away from significant redesigns now. 8. Push Code to your Staging Site (For Review, Edits, and so forth.) This is the place all your difficult work wakes up (behind the drape). Here you can test and reexamine the usefulness of your structures. We use Meistertask for our QA (quality affirmation) stage. Like numerous Kanban sees, its causes us to follow the advancement on alters just as test, retest, and approve alters. You can createâ custom stages (open bugs, in progress, survey, and done) and use Skitch to make visuals (your fashioner will cherish you for this). 9. Plan Time in the Project for Bug Fixes†¦ You will have bugs, so plan for it. Enroll people from the group to intentionally test and break your site (so genuine clients don’t need to). Also, test client experience during this stage. Watch a companion or colleague, somebody who hasn’t been associated with the task, click around the new site. Take notes and be prepared to make changes. Getting another arrangement of eyes will assist with approving if the client stream is natural or inconvenient. Keep in mind: Good structure just works. On the off chance that your client needs to think youre treating it terribly. 10. Go Live! Hold Your Breath and Release Your Hard Work Into the Real World. The 10+ advance: Keep A/B Testing. Propelling your new site is NOT the end all be all. Its simply the start. All through your upgrade procedure fabricate a listâ of different things to test: shading, pictures, duplicate, video, and so forth. And afterward work out a calendar for testing those thoughts half a month after your dispatch. Keep in mind, your site has one objective: to change over guests into paying clients. What's more, in the event that you need to expand transformations, A/B testing will help youâ to decide whats is and isnt working with your new structure. Exercises Learned: Compose Your Copy in the Customer’s Words The most ideal approach to offer to your optimal client, is to utilize the expressions and expressions of your present clients. They’re your best supporter and they communicate in the buyer’s language. So how would you do this? When making duplicate for ’s new site, we experienced pages and pages of client overviews. Polldaddy has this amazing element that makes word billows of the most populars words and expressions AS WELL AS a separating alternative to rank famous answers (I depended on both of these vigorously). Furthermore, client interviews were a piece of the procedure. Over the undertaking, I booked and recorded Skype calls with a portion of our present clients to discover their accounts. It was an extraordinary method to get normal, candidâ responses to how and why they use . Day by day matches up (more gatherings can be acceptable, whenever finished with a reason) Prior to this task, I was certainly on group â€Å"less gatherings, more doing† In any case, after this undertaking I understood the issue isn’t the gatherings, it’s the FOCUS in those gatherings. For our whole overhaul, the item showcasing group met for 30 minutes (or less) every evening for a hyper focusedâ status update and input on our individual tasks. These every day matches up helped us produce quicker and push past blockers sooner. It was a profoundly engaged gathering with an implemented course of events. What's more, as a result of these rules run of the mill meeting bologna was uncommon. Individuals left those matches up with clear activity things and great criticism on their work. Proposal: Pick two activity things for each sync. Skirt the casual discussion. What's more, go directly into the zone you need criticism on duplicate, wireframe, structure whatever it is. Keep in mind, you’re on a period imperative, so respect it. Additionally, if you’re doing your synchronizes over the web, it tends to be ungainly knowing how and when to end a gathering. Grasp the cumbersome, and simply call it when it needs to endâ (time is valuable, and you’re helping everybody out).

Reviewing Your College Apps 4 Things to Look for Before Submitting

Keep an Eye Out for Common Mistakes When Reviewing Your Applications Before Hitting â€Å"Submit† Early application deadlines are around the corner, and for students planning to apply to their top-choice colleges by November, it’s time to put the finishing touches on their applications. Students should take time to review their applications before submitting, but what should they be mindful of when proofreading their college apps? It’s important to review your applications before submitting because common application mistakes can make an otherwise compelling applicant look a little disorganized or even not serious about the schools to which they are applying. The fear of submitting an application with spelling errors, lack of context, or even mentioning Yale in your Harvard supplement can keep students up at night. However, these mistakes can be easily avoided by taking the time to carefully review your applications before submission. Here are a few things to look for when reviewing your college apps. Incorrect InformationIt may seem simple, but it’s not unusual for students to miss typos or incorrect information in the basic info section of their college applications. While it’s not the end of the world, it can be a pain to sort out if your name is spelled incorrectly, your address is wrong, or you input the incorrect information for your college counselor. Double check that everything is accurate – it never hurts to go back over those sections a time or two! Spelling ErrorsSpell check is not foolproof! One letter off and your â€Å"ability to assess† can become something entirely different and embarrassing! Your reliance on autocorrect can also turn your extracurricular activity in â€Å"tutoring† to â€Å"torturing.† Carefully read and re-read your essays and short answer responses in order to catch any typos, misspelled words, or grammatical errors. While one typo won’t derail your whole application, you’ll have peace of mind knowing that you submitted an application that’s free from simple errors. ContextWhen reviewing the separate elements of your application ask yourself, â€Å"does this give the reader any additional context?† Context is everything and can help admissions officers better understand who you are as a person and student. Did you have a grade dip one year because of an illness or issue at home? Do you work to help support your family, leaving you little time for extracurricular involvement? Give content to certain elements of your application that might send up some red flags to admissions officers. Use the additional information section of your application to explain certain circumstances that may have impacted your grades, courses, activities, and more. Details, Details, Details!We can’t stress enough the importance of tailoring your application to each school to which you are applying. While the Common App has the main essay portion, schools will often ask supplemental essay or short answer questions. Often these can be very similar, like the â€Å"why this college?† essay prompt. If you encounter similar essay questions in different supplements, it can be tempting to just copy and paste the same response multiple times. However, this doesn’t allow you to be specific and show details in your supplements. Mention specific courses, activities, landmarks, professors, and more in your supplements. Details also matter in your personal statement. Have you set the scene for the reader? Be descriptive and use details that can paint a complete picture of the story you are telling. If you read through your application and find those details are missing, work to add them in. A little detail can go a long way! When reviewing your college apps before submitting, don’t be afraid to ask for a second pair of eyes! Ask if your parents, counselor, or even teacher can take a look over your application and catch any mistakes you may have missed. It never hurts to get a second opinion – especially if you’re applying in the highly competitive early applicant pool. At, we can be that second pair of eyes with our Application Review, where one of our expert counselors will review your Common App and one supplement and provide detailed feedback and recommendations. This is an especially beneficial service for early applicants, as it’s an opportunity to have a former admissions officer take one more look at the application to your top-choice school before you submit! Contact us today for more information on our Application Review service.

The Pearl versus The Secret River - Literature Essay Samples

The Pearl, by John Steinbeck and The Secret River, by Kate Grenville both explore issues surrounding racism and classism. However, whilst The Pearl places a heavy emphasis on classism due to racism, The Secret River discusses racism and the preconceived ideas that those who live in a hierarchical society experience. Resistant readings, common to all texts, manifest themselves as feminism in both The Pearl and The Secret River – although more so in the former. Readings such as Marxist and pro-colonialism are also considered as resistant in The Secret River. In both texts, the indigenous populations are represented as appreciating the important things in life; such as family, love and respecting nature. Interestingly, the white population of both books is presented as corrupt and disrespectful due to their monetary system. The Pearl and The Secret River share many similarities, especially in regard to their respective issues. However, whilst their resistant readings differ, thei r message stays the same; everyone is equal – despite everything. Both The Pearl and The Secret River explore a myriad of issues surrounding racism, classism and the ingrained, accepted ideas surrounding these attitudes. The former text places a heavy emphasis on racism and its effect on classism. Steinbeck implies that it is almost purely racism that drives classism and the divide this creates in society. The Pearl reflects his value on equality and the idea that classism would have no foundation if racism did not exist. His use of Kino to represent the poor, oppressed, Mexican population enables Steinbeck to present his belief that racism creates classism. He portrays the Mexican population as simple, spiritual and content with what life has given them. Although they find the divide between societies difficult, they do not harbour bitterness and instead use their energy to protect and support their own society. Steinbeck constructs the Caucasians to appear greedy, cunning, manipulative and ignorant of life’s simpler joys. This is evident i n the contrast between Kino’s morning; â€Å"he squatted beside the hearth and rolled a hot corncake in his hands†¦ the sun warmed the little brush house, breaking through the crevices in long streaks†¦Ã¢â‚¬  and the doctor’s morning; â€Å"his eyes sat in puffy hammocks as his mouth dropped in discontent†¦ he brushed the crumbs from a sweet cake from his fingers.† Grenville has a similar attitude to money as Steinbeck does. She presents her assumption that money corrodes the soul in her text The Secret River, by constructing William Thornhill as a poor man who does the unspeakable in order to ensure his wealth as secured. She presents the white settlers of Australia – free men and convicts alike – as similar in their shared value of money. Although the social system divides them, it also unites them when they face a common enemy – the Aboriginal population who does not have a monetary system. Grenville this contrast to pres ent the conflict that arose between the white settlers and the Aboriginal population. As she does this, she represents the white settlers to appear ignorant and too caught up in their own lifestyle to appreciate that of someone else’s. Her use of Thornhill’s child accentuates this value, as he plays with the Aboriginal children and brings home knowledge that Thornhill himself is jealous of – but too proud to learn. This longing represents the idea that humans only want to connect and find similarities – but social constructs and hierarchies prevent this from occurring naturally. Steinbeck in The Pearl presents his staunchly anti-capitalist view through the life of Kino and the segregation he (and the other Mexicans) experience from the rest of society. He believes that classism is a direct result of racism, and that in order to prevent classism and create a free and equal world, everyone must accept and understand that no is inferior and no one is superior. This is easier said than done, but Steinbeck uses the pearl to symbolise monetary value and the corrosion this causes in society. He views greed and corruption as the children of capitalism, and believes that without capitalism the populations of the world would experience unity and harmony. The Secret River presents a similar perspective on the monetary system. The development of William Thornhill from poor waterman to wealthy nobleman is no simple journey, and his participation of the slaughter of Aboriginals is a decision that will haunt and corrode his soul for the rest of his life. Grenville uses thi s development to represent how deeply money, greed and lust can change us – Thornhill begins his journey as a fair, giving man who loves his wife and his happy with her and nothing else by his side. His journey ends, however, with him putting money about the happiness of his wife, but the money he has accrued does not shelter him from the horrors of his past. Grenville’s construction of Thornhill enables her to [present this perspective on money and the corruption it harbours. A resistant reading is something that is common to all texts. Both The Pearl and The Secret River can be read with a feminist reading, although the former more so. Kino’s treatment of his wife, Juana, is questionable – although Steinbeck did not create The Pearl to highlight issues of domestic violence. Instead, it is a product of the time in which Steinbeck was writing. Despite his ignorance of his patriarchal sexism, the conflict between husband and wife is one that is distracting and takes away from the overall message of the book. In The Secret River, there is the expected sexism experienced between husband and wife. Sal is treated, although not unkindly, as inferior. Her decisions, emotions and opinions are all beneath hose of Thornhill. She is seen as too emotional to be able to capable make the appropriate choice in almost all tings. However, The Secret River also provokes resistant readings to do with communism. If communism, rather than capitalism or a monarchy , had been implemented within Australia, the harsh divide between the indigenous population and the white settlers would not have occurred. Although Grenville did not write The Secret River to intentionally portray communism as good, it does appear throughout her text as an obvious solution to the crises that occur. Interestingly, although the texts are similar in many ways, communism is a dominant reading within Steinbeck’s, and a resistant reading in Grenville’s novel. Racism and classism feature heavily in both The Pearl and The Secret River. Steinbeck presents his attitudes and values through the characterisation of Kino and the doctor, who represent their respective races. His belief that racism in the root of classism is evident all throughout his text, despite the resistant reading of feminism. Steinbeck’s contempt for money and the monetary system is similar to Grenville’s. In The Secret River, her value of familial support and respect for all people is evident through her characterisation of both the Aboriginals and white settlers. Her assumption that money corrodes morals and the soul is represented through the development of her main character, William Thornhill. Both these texts explore, in depth, the connotation and ideas surrounding racism and classism – and their effect of society.

Pre-Revolution French Government - Free Essay Example

Sample details Pages: 6 Words: 1902 Downloads: 8 Date added: 2019/06/26 Category History Essay Level High school Topics: French Revolution Essay Did you like this example? At the end of the 18th century, France was in ruins. The treasury was empty. The commoners were starving. Don’t waste time! Our writers will create an original "Pre-Revolution French Government" essay for you Create order The King, Louis XVI, the Queen, Marie Antoinette, and many high-ranking nobles lived a lavish lifestyle in a palace called Versailles. Versailles was set apart from the rest of France and because of this, the King and his nobles were out of touch with the common people. The result of this was a growing resentment in the common people for the French Monarchy and what it represented. Everything was pointing towards Revolution and the creation of a new government. The French Revolution was induced by the political and economic difficulties that plagued the French government. These problems would result in the revolution of the common people against the French monarchy which would have repercussions that are seen in modern times. From 1774 until 1793, King Louis XVI and Queen Marie Antoinette ruled France. King Louis XVI was born in August 1754 to the French royal family (Louis XVI (1754-1793)). While Marie Antoinette was born in November of 1755 to the Austrian royal family (Marie-Antoinette). In 1770, an arranged marriage was set to happen between Marie Antoinette and King Louis. The marriage was arranged so that a lasting alliance between Austria and France could be created. In May 1774, King Louis, at the age of nineteen, ascended to the French throne (Louis XVI). King Louis was fairly smart and recognized his responsibilities, however, he proved a mediocre king, relying excessively on his advisors and showing insufficient interest in the business of state. Louis preferred his regular leisure pursuits to reading dispatches, consulting ministers or considering policy (Louis XVI). In the French government, there were three social classes, the first, second and third estates. The first estate was comprised o f all ordained catholic Church members. The First estate was responsible for, social policy and welfare and also carried out some functions of the state. Its clergy conducted and registered marriages, baptisms, and funerals; they delivered education to children and distributed charity to the poor (The First Estate). Because the Church was very powerful, they were able to gain a large amount of wealth quickly. In addition, during the 18th century, many French citizens had a growing dissent for the church. Many citizens believed that bishops acted on their own interests rather than the interests of God or the church (The First Estate). Next, the second estate was comprised of all French nobility. Members of the second estate mainly worked as financiers, administrators, magistrates, or court officials. The nobility were depicted as, an extravagantly wealthy and lazy group, disconnected from the realities of French society (The Second Estate). In addition, all members of the second esta te were exempt from taxes. Lastly, the third estate was comprised of everyone else. As time went by under King Louis XVIs rule, commoners became more enraged over the government and the churchs actions. During this time, the third estate made up of ninety-eight percent of the French population (French Revolution). The third estate was the only estate that was taxed by the government. In addition, they were often poorly represented. It was their grievances that were the main causes of the French revolution. During this time, an event was going on called the Enlightenment. The Enlightenment was a period between 1685 and 1815 where study areas such as politics, philosophy, science, and communications were greatly improved (Enlightenment). Another topic that came up during the Enlightenment was the questioning of the absolute rule of kings. Enlightenment thinkers such as Charles Montesquieu and Jean-Jacques Rousseau were very vocal in their belief that the certain parts of the government should not be more powerful than others. First, Charles Montesquieu was born in Fra nce in 1689 in France under the rule of King Louis XIV (Development in Democracy). He opposed the French monarchy and concluded that, the best form of government was one in which the legislative, executive, and judicial powers were separate and kept each other in check to prevent any branch from becoming too powerful (Developments in Democracy). This would set the precedent for the American government that would be formed after the American Revolution. Lastly, Jean-Jacques Rousseau was born in 1712 in Switzerland, a democracy; however, he moved to Italy and France to get a better education (Developments in Democracy). First, he believed that, the powerful rich stole the land belonging to everyone and fooled the common people into accepting them as rulers (Developments in Democracy). He also believed that the problem: was to find a way to protect everyones life, liberty, and property while each person remained free. Rousseaus solution was for people to enter into a social contract. They would give up all their rights, not to a king, but to the whole community, all the people (Developments in Democracy). His beliefs resulted in a form of a direct democracy in which everyone voted for laws or other ideas to show what the people wanted. These two men and many others inspired many people in France to revolt. Another way people, in France, were inspired to revolt was because they were starving from a lack of money in the treasury. Before King Louis XVIs rule, many French kings participated in many wars which drained the money in the treasury. Even though King Louis knew this, he decided to help the Americans in the American Revolution. This put France in a bigger debt than it had ever been before. All goods in France rose because of inflation, and many people started to starve. However, the rich still lived in luxury. Overall, the French people were done with the Monarchy, and they had only one choice; revolt. The king, knowing of the commoners growing restlessness, sent troops to Paris to make sure nothing bad happened. However, at night, on July 14, 1789, the commoners, being fed up, decided to storm the Bastille. The Bastille was a place where the French government held ammunition. However, to the commoners, it was a symbol of the tyrannic French government (Bastille Day). First, the commoners surrounded the Bastille and sent delegates inside to tell the government their grievances. They took a long time talking making the commoners believe that their delegates had been imprisoned, so they were able to lower the drawbridge and enter the courtyard. They killed all of the soldiers in the Bastille including the governor (Bastille Day). This event was widely known as the beginning of the French Revolution. The next main event in the French Revolution was a few months later on October 5, 1789, and is known as the Womens March on Versailles. This event was when thousands of Parisians, many of them women, marched 12 miles from Paris to Versailles in a hope to bring their grievances peacefully straight to the Kings palace (October March on Versailles). As they arrived at Versailles, they rushed into the hall where the national assembly met, mainly to escape the harsh rain. A few hours later, six women were sent to bring the peoples grievances to the palace. At the same time, another group of women broke into the palace with the intent to kill the queen (October March on Versailles). Marie Antoinette had to run through the maze of bedrooms in the palace in order to escape the women. Eventually, the band of women were stopped by French soldiers. The pinnacle of the day was when King Louis and his wife Marie Antoinette, fearing for their lives, came out onto a balcony at Versailles and said, I shall go with you to Paris, with my wife and children. It is to my good and faithful subjects that I confide all that is most precious to me (October March on Versailles). Finally, on the afternoon October 6, the king, his family, his royal retinue and several deputies to the Assembly departed Versailles for Paris. Their carriages were accompanied by the crowd, the procession numbering between 30,000 and 40,000 people (October March of Versailles). When King Louis and his family arrived at Paris they were taken to Tuileries, an old royal residence. The King and his family thus became prisoners of the revolution (October March of Versailles). The last step in completing the revolution was creating a new Constitution. The constitution was written by the French government on August 4, 1789. It was titled The Declaration of the Rights of Man and was, a statement of democratic principles grounded in the philosophical and political ideas of Enlightenment thinkers like Jean-Jacques Rousseau (French Revolution). The document gave the new government the power to replace the old monarchy with a new democracy. After many months of debating, the government finally adopted Th e Declaration of the Rights of Man on September 3, 1791 (French Revolution). The constitution established a constitutional monarchy where the king could veto laws and appoint ministers. However, many influential radicals such as Maximilien de Robespierre disagreed with the new constitution and began to gather support for a more republican form of government (French Revolution). This constitution had many flaws in it and would eventually be replaced by a different constitution a couple years later. At the end of the French revolution, a period began called the Reign of Terror (French Revolution). The Reign of Terror lasted from April 1972 until July 1974. It was a period in which suspected enemies of the revolution, by the thousands, were executed. At the time of the Reign of Terror, a group of revolutionists called the Jacobins had taken control of the government and were led by Maximilien de Robespierre. The Reign of Terror ended when Maximilien de Robespierre was executed. On August 22, 1795, Frances first real ruler after the revolution was instated. His name was Napoleon Bonaparte. Napoleon showed Europe how France could still be a powerful country even after the ravages of the revolution. Even after Napoleons rule, the effects of the revolution affected Europe greatly. In the original French government, before the revolution, the church and the state were very intertwined. However, after the revolution, in 1905, the French government decided to separate the church and the state (Astier). Before the Revolution, many people were starting to have dissatisfaction for the amount of power the church had in France (The First Estate). Another influence that the French Revolution caused on the world is it inspired other revolutions across the world. These revolutions included the Haitian Revolution in 1791, the Irish Rebellion in 1798, the Russian Revolution in 1905 and the revolutionary wars in Latin America (Motadel). Many of these uprisings were founded on the same ideas as the French Revolution, the concepts of the Enlightenment. In conclusion, Pre-Revolution French government was plagued by many problems and those problems were thus forced on the common people. The common people reacted by revolting against the French monarchy and that revolt would have many impacts that are seen today. First, Pre-Revolution French government, nobility and church were very corrupt. In addition, the government was close to bankruptcy after their ruler, King Louis XVI helped the Americans in the American Revolution, even though France was already poor. Second, The political and economic issues that plagued the French government supported the start of the revolution greatly. Third, in 1789 the commoners had enough. They finally revolted and overthrew the monarchy in order to instate their own government based on Enlightenment ideas. Lastly, The French Revolution left lasting effects on the world as a whole. Overall, the French government influenced the people into revolution which ruined the lives of many people and might have even led to a worse government.

Essay about Sylvia Plath - 1185 Words

Sylvia Plath This line is from Sylvia Plaths poem Lady Lazarus, one of many that helped make her an icon of modern American poetry. They have an eerie, prophetic quality, seeming to foreshadow the tragic death of this young writer. Understanding Sylvia Plaths words require a closer look at both her life and a few of her works. Though critics have described her writing as governed by negative vitalism, her distinct individuality has made her a conversation piece among those familiar with her. (Pollitt 338) However, it is not negative vitalism that controls her writing, but simply her approach to dealing with her feelings. She writes from her experiences, she writes from her soul. Sylvia Plaths poems reflect the†¦show more content†¦In the summer of 1953, she hid herself in a hole in her cellar after overdosing on sleeping pills but was found and saved. After a hospitalization, she was given electroshock treatments and psychotherapy and released to go back to school for a successful last year. She won many prizes and publications and even a scholarship to the University of Cambridge. At Cambridge she met Ted Hughes, an English poet who later became her husband in 1956. They moved to Boston a year later and Plath became an instructor at Smith. After a series of failed attempts to publish poetry books, the couple moved back to England where they had their children, Freida and Nicholas. However, Plaths medical problems and miscarriage left her distraught. Finally, her book of poetry, The Colossus and Other Poems (1960) was accepted and published by William Heinemann Limited. Also, she received a Eugene F. Faxton Fellowship to complete the novel she had begun about her nervous breakdown called The Belljar, Which happened to be published under the pseudonym Victoria Lucas, due to Plaths insecurities. (Magnusson 1170) Unfortunately, her marriage was deteriorating, and her husband was having an affair. She and Ted separated in 1962. During the time between her separation and her suicide in 1963, she was extremely depressed and often ill from the cold and draughty apartment where she and her children lived. With no telephone and frozen pipes, herShow MoreRelatedSylvia Plath836 Words   |  4 Pages Sylvia Plath is said to be one the most prodigious, yet interesting, confessional poets of her time. She was an extremely vital poet of the post-World War II time period and expressed her feelings towards her father and husband through her poetry. Plath’s mental illness had a dramatic influence upon her work in which she demonstrated the hatred she had for her father specifically. The poem â€Å"Daddy† is an easily applicable example. Within this piece of work, Plath uses direct references to howRead More`` Daddy `` By Sylvia Plath1013 Words   |  5 Pages In Sylvia Plath’s poem, â€Å"Daddy†, she shows her emotions for her father, Otto Plath. Sylvia Plath lost her father at eight years old when she still had much love for him (Famous People â€Å"Biography†). After a number of years, hatred is built up inside of Sylvia towards her father. When her father first died, she loved him and she grieved over her father’s death. After years of confusion, she eventually decided and wrote, â€Å"Daddy, Daddy, you bastard, I’m through† (Line 80). In â€Å"Daddy† by Sylvia PlathRead MoreEssay On Sylvia Plath1607 Words   |  7 Pageshas to offer. Sylvia Plath was a confessional poet, using her personal experiences and very real situations to give â€Å"negative† emotions the artistic charm and characteristics traditionally saved for â€Å"positive† emotions. Her father died in her eighth year of life, and although this event tormented her until her own death, time went on. She married Ted Hughes, the two of them encouraging each other’s careers as much as they could, but still there was tension between them. It was when Plath learnt of her Read MoreBiography of Sylvia Plath942 Words   |  4 Pagestwentieth century, Sylvia Plath was highly esteemed by fans and fellow writers alike. Sylvia Plath’s parents, Aurelia Schober and Otto Plath, had met when Aurelia became Otto’s student at Boston University. Otto was a biology professor with an infatuation with bees; he had even published a book titled Bumblebees and their ways. Otto and Aurelia married in January of 1932, and by October of the same year Aurelia gave birth in Jamaica Plain, Massachusetts to a daughter, Sylvia. Sylvia spent her childhoodRead More Sylvia Plath Essay2106 Words   |  9 Pages Sylvia Plath was a gifted writer, poet and verbal artist whose personal anguish and torment visibly manifested itself in her work. Much of her angst stems from her warped relationship with her father. Other factors that influenced her works were her strained views of human sexuality, her sado-masochistic tendencies, self-hatred and her traditional upbringing. She was labeled as a confessional poet and biographical and historical material is absolutely necessary to understand her work. SylivaRead More Sylvia Plath Essay1700 Words   |  7 Pages Sylvia Plath was a troubled writer to say the least, not only did she endure the loss of her father a young age but she later on â€Å"attempted suicide at her home and was hospitalized, where she underwent psychiatric treatment† for her depression (Dunn). Writing primarily as a poet, she only ever wrote a single novel, The Bell Jar. This fictional autobiography â€Å"[chronicles] the circumstances of her mental collapse and subsequent suicide attempt† but from the viewpoint of the fictional protagonistRead MoreThe Life Of Sylvia Plath Essay1313 Words   |  6 PagesThe Life of Sylvia Plath Sylvia Plath was a very dedicated author who lived from 1932-1963. She is best known for her poetry. Plath started writing and was a published poet at a very young age. According to Encyclopedia Britannica, Plath’s first poem was published when she was eight years old. â€Å"Plath’s poems explore her own mental anguish, her troubled marriage to fellow poet Ted Hughes, her unresolved conflicts with her parents, and her own vision of herself†(Poetry Foundation). Plath was a devotedRead MoreBiography of Sylvia Plath1452 Words   |  6 PagesCritical Analysis Sylvia Plath, a great American author, focuses mostly on actual experiences. Plath’s poetry displays feelings and emotions. Plath had the ability to transform everyday happenings into poems or diary entries. Plath had a passion for poetry and her work was valued. She was inspired by novelists and her own skills. Her poetry was also very important to readers and critics. Sylvia Plath’s work shows change throughout her lifetime, relates to feelings and emotions, and focuses on dayRead MoreThe Poetry of Sylvia Plath734 Words   |  3 PagesSylvia Plaths poetry roots from her harsh life long battle with heart break, death, and depression. It is clear by her work, that life was a daily struggle for this poet. In the research of her poetry, i found one poem in particular that really interested me. My main focus was the poem Mirror. The narrator of this poem is a wall mirror. At first glance, the mirror appears to be human, based off of its qualities and descriptions. The m irror has the ability to recognize things, such as the smallRead MoreMirror by Sylvia Plath817 Words   |  3 PagesSylvia Plaths poem, Mirror,† represents the disturbed self of the woman, The mirror signifies the unsympathetic male view of a woman and what is socially expected of her: having a flawless beauty and perpetual youth. As the persona ages over the years, the mirror maliciously reflects the alterations in her appearance. Age becomes the persona’s flaw and inadequacy and consequently her foundation of anxiety and alarm. The mirror projects what is thought of the woman as she grows older. It claims

Alzheimer s Disease A Progressive Decline - 1240 Words

Alzheimer’s disease is a progressive decline in cognitive function. It affects the brain by damaging brain cells resulting in a decreased in cognitive function, physical mobility, swallowing and fine motor skills. This disease approximately 5.1 million Americans aged sixty-five or older (Alzheimer s Association, 2015) of which approximately 700,000 will likely die this year (Alzheimer s Association, 2015) of related symptoms such as aspiration pneumonia due to decreased swallowing ability. The progression of this disease is consistent and cannot be cured or slowed (Alzheimer s Association, 2015). According to the Alzheimer’s Association, Alzheimer’s is one of the most expensive chronic disease in the United States estimating a cost of 226 billion dollars per year (Alzheimer s Association, 2015). This debilitating disease is the sixth leading cause of death in the United States (Alzheimer s Association, 2015). Identify Alzheimer Disease is a form of dementia that is â€Å"a progressive, irreversible brain disorder that is characterized by a gradual deterioration of memory, reasoning, language, and eventually physical function† (Santrock, 2015). Dementia is a term that classifies a group of disorders that affect the brain resulting in a decline of cognitive function. Approximately 50 to 80 percent of dementia diagnosis can be classified as Alzheimer’s (Alzheimers Association, 2015). Historical Overview Discovered in 1906 by Dr. Alois Alzheimer due to his study ofShow MoreRelatedAlzheimer s Disease : Causes Progressive Physical And Cognitive Decline1066 Words   |  5 PagesAlzheimer’s disease (AD) can be described as a neurodegenerative disease that causes progressive physical and cognitive decline.1 AD which is mostly seen in the elderly, is the most common form of dementia. Dementia can be described as the loss of the brain’s ability to function in multiple ways in a person who is awake or alert. Dementia includes memory loss and also affects a person’s ability to speak, read, write, listen, and complete certain tasks.1 Dementia can have a tremendous impact on one’sRead MoreAlzheimer s Disease : A Progressive Disease925 Words   |  4 PagesAlzheimer s disease is a progressive disease that destroys memory and other vital mental functions. Alzheimer s disease is the most common cause of dementia, a group of brain disorders that cau se the loss of intellectual and social skills. AD can eventually render a person unable to function in society and to even care for themselves. Since the disease is the 6th leading cause of death in the United States constant research is being done to try to prevent it and to find a cure. Alzheimer s diseaseRead MoreThe Disease Of Alzheimer s Disease1677 Words   |  7 Pagesone thing Alzheimer s cannot take away, and that is love. Love is not a memory - it s a feeling that resides in your heart and soul.† (Fade to Blank). The human brain is a remarkably complex organ that processes, stores, and recalls information. â€Å"Alzheimer s disease (AD) is a slowly progressive disease of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer s disease resultsRead MoreAlzheimer s Disease : The Most Common Form Of Dementia1427 Words   |  6 PagesDementia, known as one of the world s current pandemics, is estimated to be the fourth most common cause of death in the developed country, second only to cardiovascular, cerebrovascular diseases and cancer. With the aging population, dementia has gradually become a serious threat to the health of the elderly people in Australia. Alzheimer s disease is the most common form of dementia. Alzheimer s disease usually occurs in a primary degenerative encephalopathy in senile and pre senior periodRead MoreDementia Is The Only Cause Death That Does Not Have A Cure972 Words   |  4 Pageswith a person s daily functioning. Dementia is not the name of a specific disease itself, but rather a group of symptoms that are caused by various diseases or conditions. This is referred to as an umbrella term, a phrase that covers a broad interval or set of functions or items that all fall under a single common category. Dementia is a descriptive term for a collection of symptoms that can be caused by a number of disorders that affect the brain. These include Alzheimer’s disease, FrontotemporalRead MoreThe Mystery Of Alzheimer s Disease1537 Words   |  7 Pagesthinking, and behavior. The purpose of this paper is to discuss medical definition, etiology, signs and symptoms, stages of disease progression, risk factors, dia gnosis, and treatment. Alzheimer’s disease is the most common cause of dementia. Alzheimer’s disease is Ultimately fatal. Medical Definition. Alzheimer s disease is a progressive, degenerative disorder that attacks the brain s nerve cells, or neurons, resulting in loss of memory, thinking and language skills, and behavioral changes. These neuronsRead MoreNbsjd789 Words   |  4 PagesAlzheimer Disease Report Alzheimer s disease (AD) is a slowly progressive disease of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer s disease results from an increase in the production or accumulation of a specific protein (beta-amyloid protein) in the brain that leads to nerve cell death. The likelihood of having Alzheimer s disease increases substantially afterRead MoreWhat Is Alzheimer s Disease? Essay1698 Words   |  7 Pagesis Alzheimer’s Disease? Alzheimer’s Disease (AD) is a type of dementia that is irreversible and it causes problems with memory, thinking and behavior. The symptoms usually develop slowly and get worse over time, becoming severe enough to interfere with daily tasks. (â€Å"Alzheimer’s Disease Dementia,† n.d.). Dementia is a term for a decrease in the intellectual ability which it can be severe enough to interfere with an individual’s day to day life. The German neurologist Alois Alzheimer was the firstRead MoreSymptoms Of Alzheimer s Disease1006 Words   |  5 PagesAlzheimer s disease is a severe illness that affects the brain and leads to gradual memory loss, reduced intellectual ability and deterioration function of thinking. Alzheimer s disease (AD), the most common type of dementia, is a progressive neurological disorder that increasingly robs individuals of cognitive, behavioral, and functional skills (Demakis, 2007). 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The Film V For Vendetta And The Song Get Up Stand Up By...

SAE Institute Oxford SAE 502: Critical Analysis Essay The Comparative analyses of the film V for Vendetta and the song Get Up Stand Up by Bob Marley and how they relate to the social context of Marxism. James Cunningham 17658 ADHE0514 Assignment Code Word Count: Module Leader/Lecturer: Ben Hall Table of Contents Title Page Abstract Table of Contents Introduction (word count) Main Body (word Count) Conclusion (word Count) Appendices Reference List Introduction One of the themes that influenced many artists in the past is standing up for your rights. ‘V for Vendetta’ (2005) and ‘Bob Marley’s Get Up, Stand Up’ (1973) has been chosen because the author supports these works fit into the social context of Marxism. This essay traverses through Karl Marx’s history and his pioneering works on Marxism. Marxism is then related to the film V for Vendetta and Bob Marley’s track ‘Get Up, Stand Up’, and how both of them are Marxist approaches to inculcate in the society. From the outset, Marxism will be examined in terms of the historical aspect and materialistic ideology. Moreover, the study will look at how these elements were manipulated by the powers that be. There follows a short synopsis of the film ‘V for Vendetta’ and an analysis of specific scenes that relate to the Marxist theory. Subsequently, the discussion will focus on Marley’s influence on Jamaican politics and consequently an analysis on how Marley’s Get Up Stand Up (1973)Show MoreRelatedComparing The Film V For Vendetta And The Song Get Up Stand Up By Bob Marley3921 Words   |  16 PagesComparative analyses exploring the film V for Vendetta and the song Get Up Stand Up by Bob Marley and how they relate to the social context of Marxism. One of the themes that influenced many artists in the past is standing up for your rights. ‘V for Vendetta’ (2005) and ‘Bob Marley’s Get Up, Stand Up’ (1973) has been chosen because the author supports these works fit into the social context of Marxism. From the outset, Marxism will be examined in terms of the historical aspect and materialistic

Business Management And Strategic Management American Apparel

Question: What role does vertical integration play in American Apparel's strategy in terms of both tangible and intangible factors? Answer: Founded in 1898 American Apparel has come a long way in the garment industry, the company has expanded and grown with the dynamic of the business environment and has gained goodwill from all the stakeholders. The company is based out of los angles and vertical integration has been a significant part of its operational strategy[1]. Vertical integration is the process of by which a business organization increase and improve its operations. It involves dividing the same production path into various steps. The process of supply chain is owned by the company at various levels. For example: when the company produces both the end product as well as the required raw material. The supply chain involves four stages: commodities, manufacturing, distribution and retail. This process helps the company reduce the cost of production and manufacture as well as increase the efficiency of the resources by implementing multiple usages[2]. The company has also established itself as a successful multinational company and owns more than 270 retail stores in 20 countries all around the world. One of the most unique features of American apparel is that it is a company in the fashion industry that has implemented both forward and backward vertical integration a central part. The decision of themanagement plays an important role in the operation as well as earning the revenue for the company. The organization does most of the work in the line of production starting from cutting of the fabric and sewing it, it also owns several knitting and dyeing services in Southern California. American apparel also owns a distribution warehouse, a wholesale operation. The designing of the garments and the promotional strategies of the company are formulated and implemented is carried out by the company. Starting form advertising, photography and clothing models are from the resources that the company owns. The advantages are that the business operation using vertical integration achieved extraordinary speed and elasticity as well as in any kind of policy making and decision making process. This process also enables the company to be more innovative in terms of design and fashion trends. It also helps the company to meet the requirements of the customers before the competition. Vertical integration is the process which also reduces the product development cycle[3]. One of the biggest disadvantages of the process it that it engages a significant amount of capital and also it shifts the focus of the business which may have an impact on the quality of the product or service. If there are some significant changes in the economy like depression then the company will face a huge set back. Therefore, the tangible factors impacting the vertical integration are firstly the resources like factories, facilities, warehouses etc of the company and the stakeholders like the employees and the managers of the company also has an important role. Some of the intangible factors are: motivation, talent acquisition and organization of implementation of the strategy of vertical integration are responsible for the success of the process[4]. References: Fulton, Katelyn, and Seung-Eun Lee. "Assessing sustainable initiatives of apparel retailers on the internet."Journal of Fashion Marketing and Management: An International Journal17.3 (2013): 353-366. Lahiri, Nandini, and Sriram Narayanan. "Vertical integration, innovation, and alliance portfolio size: Implications for firm performance."Strategic Management Journal34.9 (2013): 1042-1064. Orefice, Gianluca, and Nadia Rocha. "Deep integration and production networks: an empirical analysis."The World Economy37.1 (2014): 106-136. Rangrang, B. A. I., and T. A. N. Shiyu. "RD Mode, Vertical Integration and Innovation Performance of Indigenous Brand in the Introduction Period."Journal ofManagement 4 (2016): 007.

Transition in Early Years free essay sample

There are many issues that cause life stress to children and their families e. g. bereavement, separation /divorce, long-term illnesses. This report will employ a holistic approach, incorporating life span development, and will focus on transition within early year’s education. It will assist practitioners in supporting children and their families and will focus on the effect it has on their lives. Report Summary Transition within early years education is a major life event that a child and family go through together. Currently, educational transition is defined as the process of change that children make from one place or phase of education to overtime, Fabian and Dunlop (2002). Starting school is a huge step in a child’s life. For some it is a natural and seamless progression, for others a major upheaval, Hamilton et al (2003). Regardless of the process, this change requires children to cope with a re-organisation of their identity and status as they move from pre-school/home to becoming a school child. Fthenkis (1998, pg. 1) maintains that substantial changes such as this â€Å"†¦can induce psychological changes†. The issue for children is how they will cope with such changes and discontinuities as they start school and how they might employ strategies for dealing with such changes. Ghaye and Pascal (1998, pg. 3) state that starting school in the U. K is making â€Å"†¦a range of potentially stressful demands†. About Transition Practitioners working with this life event can work with the child and parents to minimise stress levels. Therefore, it is important for practitioners to endorse a holistic approach. The ultimate aim is to understand the child’s developmental needs within the context of the family, and to provide appropriate services that respond to these needs. Freedom in education (2007) declares Rudolf Steiner, a famous philosopher, based his own education on a holistic approach. He firmly believed in â€Å"†¦ [Educating] the whole child†. According to the EYFS (2007) every child is a â€Å"unique child and inclusive practice should be valued†. Barnes, (1991, pg. 54) is in favour of Steiner’s Education, â€Å"when the Waldorf curriculum is carried through successfully, the whole human being-head, heart and hand has truly been educated†. Practitioners can influence a child’s life span development by employing a variety of systems for inductions e. g. single visits, talks to parents in an afternoon/evening, home visit, parents staying with their child on the first few days. Another strategy would be a staggered start before or after other children have begun on the first day. (Whalley, 2001). However, it might be the individuals whom they start with, rather than the induction system that is the key factor in helping children and their parent’s . e. g. a child could start with a friend, neighbour or cousin. Margett (2002, pg. 112) found that children who commenced school with a playmate â€Å"†¦had high levels of social and academic competence and less problem behaviours than other children†. Ladd and Price (1987) professed this thought. A range of writings (Fabian Dulop, 2002 ; Dunlop Fabian, 2003) propose that the way in which transition is experienced not only creates a difference to children in the early months of a new situation but also contains a longer term impact, because the context to which they feel successful in the first transition is likely to influence subsequent experiences. Life Span Development According to Brofenbrenner, (1979) a child’s life span development could change from cradle to grave depending on environmental conditions which a child experiences (handout wk 3). For example a child may have a smooth transition from home to school but later in adolescence the transition from college to university can be effected by the Macrosystem. Thus the burden of tuition fees can inflict anxiety upon the individual (see appendix). Goleman, (1996) believed that children need to feel socially secure and emotionally ready to meet new challenges with confidence. Featherstone (2004) raises concerns about the lack of emotional support and the consequences attached to it. Featherstone believes that it can cause worry and stress leading to aggression or withdrawal, all of which have the potential to impair learning capacity. Leavers et al (1997, pg. 15) describes children with high levels of well being as feeling â€Å"†¦like fish in water†, in their educational environments with the ability to maximise their learning potential. The EYFS (2006, 37-41) places PSED at the heart of all learning areas, but thrusts a more explicit emphasis on emotional well-being. Practitioners are now expected to focus on children’s emotional health more directly, enabling children to understand and manage their feelings. This emphasis extends to working with families in the Every Child Matters Framework. Impact on Transition Letting Go Feelings of sadness and resistance are common as children prepare to leave a familiar setting/situation. Some may loose control, cry easily or revert to habits such as, thumb sucking. Practitioners can assist the child express their emotions by reading stories about children in similar situations. Practitioners need to acquire patience and compassion for the child and family. The separation often proves traumatic for parents in need of support and reassurance. Hamilton et al (2003, pg 16) advise practitioners to be â€Å"†¦patient and understanding†. Working With Parents and professionals Single Visits This is an essential period for practitioners to lay the foundations for successful parental involvement, (Tizard et al, 1981). Parents will feel stressed. This can reflect on the child feeling anxious if the child senses parent’s anxiety, (Learning About, 2007). Providing single visits to school will guide parents to understand what lies ahead of them and their child. Fabian and Dunlop (2002, pg 46) maintain that â€Å" nformed parents are less likely to be stressed about their child’s transition†. Transition can cause fears, concerns and mixed feeling about exactly what will happen next. Children need the opportunity to visit the setting ahead of time and practice new routines to anticipate what will be different. This is an opportunity for practitioners to provide adequate information about the setting. Practitioners can learn about the child and culture. A study by Brooker (2002) outlines how the values of home differs to school values in terms of culture e. g. play at home could differ with play at school and can cause emotional difficulties. Practitioners should build a relationship to identify different cultural beliefs, which will enable them to celebrating diversity. Margett (2002) firmly believes that, adjustments should be made in the setting for diversity. Garnat M (2000, pg. 5) cited John Dewey (1897) he suggested that practitioners â€Å"†¦must be sensitive to the values and needs of families†. Practitioners need to adapt strategies to address different types of systems to meet the needs of a range of children and families in terms of disability, cultural, linguistic, ethnic, racial and socio-economic backgrounds. Following the Childrens Act (1989) practitioners are expected to provide a service, which fosters the above. Under the Equality Act (2006) children and families are protected against discrimination, (Human Rights 2007). Talks to Parents Any form of parental involvement is taxing for working parents. Practitioners need to understand and take into account individual needs. In the ecological model put forward by Bronfenbrenner, (1979) parents working conditions in the Exosystem can effect the child’s life span development: e. g. parents may have to take time off work which can result in a loss of earning. This has an effect on providing food, clothing, transport etc. This financial strain can affect the environment in the Microsystems (see appendix). When a family is from a minority group it is important to obtain what languages are spoken at home? Prior to the visit other professionals and agencies can assist in home visits e. g. bi-lingual assistants, community workers, and social workers. Home Visits Some parents find the school environment intimidating but will be relaxed in their own home where they can be the host and attain relevant information. This will boost their confidence and shine back on their children. Practitioners should be cautious not to alienate parents with too much information. Fabian and Dunlop (2002, pg. 36) propose that â€Å"†¦induction visits that is accessible both in quality and quantity helps parents†¦gives them confidence and reduces stress†. Practitioners can arrange a staggered start for children, enabling them to begin in small groups and welcomed individually. Parents should be encouraged to stay with their child for the first few sessions. Practitioners need to make alternative arrangements for working parents. Settling In At this stage both parent and child will have some ideas of what lies ahead. However, this does not mean that they will settle comfortably without any fears or anxiety. The gruelling thought of separation can cause more strain than before. For some, the attachment has never separated and this will be the first. Erik Eriksson’s (1950) eight stages of development demonstrate a child in the first year who is well handled, nurtured, and loved develops trust and security. If handled badly then the negative side effects would result in the child feeling insecure and mistrustful. If the child can overcome the first stage successfully the possibility of resolving the next crisis will be positive. However, transition can affect the child in the third stage of Initiative versus Guilt if the first stage was not resolved successfully. Thus the child will be affected by the fear of separation (see appendix). Practitioners need to adhere to what the child and family needs are to guide them through this strenuous event. Practitioners need to inform parents that when the time comes to depart they must reassure their child that they are leaving and will be back for them later. Parents need to be aware of breaking the trust barrier. Parents need reassurance when they collect their child. Positive feedback will relieve stress, enabling tomorrow to be a brighter day. Summary This report highlighted some of the key factors that related to stress caused upon children and their families whilst going through transition. It identified the impact and illustrated the importance of working together to enhance a successful transition, taking on a holistic approach.

Orange marketing

Executive Summary Orange is a leading mobile phone network service provider in UK. The company has succeeded in the market due to its strong brand image, ability to offer a variety of products and the use of innovative distribution channels. UK’s mobile phone industry is characterized with intense competition, high regulation, saturation and slow growth.Advertising We will write a custom assessment sample on Orange marketing specifically for you for only $16.05 $11/page Learn More These threats have negatively affected mobile phone network operators. Orange for instance, has experienced a reduction in subscriptions and market share. Thus, Orange should implement an effective marketing strategy in order to improve its competitiveness. In particular, appropriate marketing objectives should be pursued, the marketing mix, as well as, segmentation, targeting and positioning should be improved. Marketing Strategy for a UK Branded Mobile Phone Network Pr ovider Introduction In this report, a marketing strategy will be developed for Orange Ltd. Orange is a leading mobile phone network provider in the United Kingdom (UK). The essence of the report is to enable the management of Orange to understand the dynamics of the UK mobile phone market. It will also help in developing products that will enable the company to remain competitive and profitable. The report begins with a situational analysis of the UK mobile phone market. Recommendations on how to adapt Orange’s marketing strategy to the current situation will then be highlighted. Terms of Reference Background The UK mobile phone market is characterized with intense competition and slow growth. Consequently, mobile phone network providers must develop effective marketing strategies in order to overcome the competition. Purpose In this report, a situational analysis will be conducted on the UK mobile phone market. Based on this analysis, recommendations will be made on how Oran ge can enhance its competitiveness through an effective marketing strategy. Scope The report will include a detailed analysis of the external environment, as well as, the internal environment of Orange. The recommendations will focus only on the marketing strategy. Methodology The external environment will be analyzed using the PESTEL framework, while the internal environment will be analyzed using the SWOT analysis. Recommendations will be made with the aid of marketing concepts such as 7 P’s, segmentation, targeting and positioning. Secondary data will be used for the analysis.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Limitations The main limitation is the difficulty in finding accurate and latest information about Orange and the UK mobile phone industry. Thus, the statistics used in the report are assumed to be accurate. Situational Analysis PESTEL Analysis PESTEL anal ysis is a tool used by marketers to study the macro-environmental factors that influence competition in a given industry. These factors include political, economic, social, technological, environmental and legal factors. Political Factors Political factors are the government policies that affect the operation of businesses in a given country. The UK is one of the most politically stable countries in Europe (Jain 2007, pp. 471-492). The country is governed through a constitutional monarchy. The political stability enhances investments since it minimizes risks such as wars which can negatively affect businesses. In order to promote rapid economic growth, the government supports local businesses through subsidies, removal of tariff barriers to trade, bailouts and effective regulation. Currently, the government has implemented economic stimulus packages and austerity measures in order to promote economic growth. Economic Factors UK has the sixth largest economy in the world and the thir d largest in Europe, according to nominal GDP measures. In January 2010, UK left the recession it entered into in 2009, following the 2008/2009 global financial crisis (Michael 2011, pp. 420-431). UK recorded an increase in GDP by 0.8% in 2011 and is expected to record a GDP growth of 1.2% in 2012. Hence, the business cycle of UK is at its recovery stage. UK’s GDP per capita is $39,604, according to 2011 estimates (Dungey 2011, pp. 123-130). In January 2012, UK’s inflation rate was 3.6%, down from 4.2% in December 2011. The Bank of England lowered its interest rate to 0.5% in 2011 in order to enhance economic growth. Thus, unemployment rate has since reduced from 11.9% in 2009 to 8.1% in 2011. Nearly 60% of UK’s population is made up of median income earners, while 14% lives below the poverty line. The implication of these statistics is that UK has a large consumer market with a high purchasing power.Advertising We will write a custom assessment sample on O range marketing specifically for you for only $16.05 $11/page Learn More Social Factors According to the 2001 census, UK’s population is estimated to be 60 million people. Approximately two thirds of the population consists of individuals between the age of 15 and 60 years. This age group consists of the youth who spend their leisure time on entertainment through hand-held devices such as smart-phones. It also consists of the working class that highly depends on mobile phones for communication, organization of personal schedules and entertainment (Khuong 2011, pp. 357-372). Generally, consumerism remains very high in UK, despite the decline in economic growth. This has resulted into high consumption of luxurious and high quality goods and services. For instant, in 2011, the rate of mobile phone penetration in UK was 130%. Over 90% of the population has access to mobile phones, hence the high demand for mobile phone network services. Technological Fact ors UK invests approximately 3% of its total GDP on research and development (RD). The government promotes RD through incentives such as tax credits and direct investments (Antolin Manez 2011, pp. 641-659). UK has a high rate of technological transfer as illustrated by the sharp increase in the number of patents, copyrights and licenses issued in regard to new discoveries in the last decade. Emerging technologies such as 3G/ 4G network, cloud computing and broadband internet, have enabled mobile phone network operators to offer new services. The operators have also been able to use efficient distribution channels and offer excellent customer services through these technologies. Environmental Factors Environmental factors such as weather patterns impact provision of mobile phone network services. For example, floods and earthquakes can destroy network infrastructure or equipment. They can also interfere with the quality of network signal. Environmental risks are low in UK since the country is less susceptible to natural calamities such as floods and earthquakes (Fudge 2011, pp. 789-808). Legal UK has an effective legal framework that guides business activities. Business regulation focuses on consumer protection and promotion of fair trade. The mobile phone industry is highly regulated. The government regulates the content of data services provided by the mobile phone network companies.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The government also controls calling rates through price caps (Ward Woroch 2010, pp. 18-32). Licenses for operating on new technologies such as 4G are obtained at exorbitant fees from the industry regulator. The high regulation impacts negatively on the revenues of mobile phone companies. Orange’s Differential Advantage Differential advantage refers to â€Å"the benefit(s) of a product that customers value and believe they can not obtain anywhere else† (Peters Donnelly 2010, p. 67). Sustainable differential advantage can be achieved by emphasizing psychological, as well as, functional values of a product. A differential advantage enables a firm to increase its market share and profitability. Orange’s differential advantages include the following. Orange is the best provider of online entertainment services via mobile phones. The company offers over 50 entertainment channels which cover cinemas, sports and music. The services are of high quality since they are based on high definition (HD) and 3D technology (Orange 2012, 10-600). Orange is also one of the few UK companies that have applied for 4G network technology license. The new network will enable the company to provide the best signal quality and the fastest internet access. Finally, Orange has introduced new services that suit the lifestyles of its customers. For example, it introduced contactless payment services which enable customers to pay for their shopping using their mobile phones. In a nutshell, Orange’s unique selling point includes high quality products, as well as, a variety of tailor-made products. By differentiating its products on the basis of quality, Orange has been able to achieve a competitive edge in UK. Competitive edge refers to â€Å"the ability to gain advantage over the competition in terms of one or more elements of the marketing mix that is valued by the potential customers† (Dhar Winer 2010, p. 76). The competitive edge has enabled Orange to increase its customers, thereby becoming the third largest firm by market size in the industry. Additionally, the firm has been able to maintain an average growth of 10% on profits in the last three years. SWOT Analysis SWOT analysis is a tool used by marketers to analyze a firm’s internal and external environment. In particular, it enables the firm to identify its weaknesses and strengths, as well as, the threats and opportunities in the industry. Strengths Orange has the following strengths. First, Orange has a large customer base that consists of over 16.5 million mobile phone service subscribers (Orange 2012, 10-600). Second, Orange has formed a joint venture with T-mobile. The joint venture has enabled Orange to reduce its operating costs and to access additional capital for investments. Additionally, Orange has been able to access more customers, thereby increasing its profits. Third, Orange has a strong brand image that is recognized for high quality and a variety of services (Orange 2012, 10-600). Finally, the company has innovative distribution channels that improves customer satisfaction and lowers distribution costs. Weaknesses First, Orange has been experiencing a reduction in broadband subscriptions. Initially, Orange was operating on 2G and 3G networks which had a relatively slow internet connection. This led to high customer dissatisfaction. Second, Orange’s market share has reduced in the last three years due to high competition. Finally, the joint venture with T-Mobile will limit Orange’s control over its operations and services in UK (Orange 2012, pp. 10-600). Lack of full control over operations might deny Orange the opportunity to implement strategies that will enable it to overcome competition. Opportunities Orange has the following opportunities. First, the contactless payment segment of the market has not been fully exploited since only a few firms serve it. Thus, Orange has the opportunity to increase its revenue b y serving this segment. Second, the launch of 4G technology in UK is an opportunity for Orange to increase efficiency; to launch new products and to improve the quality of existing products (Giachetti Marchi 2010, pp. 1123-1150). Threats First, UK’s mobile phone industry is approaching its maturity or saturation stage. Consequently, there will be very little or no chance for growth in the future. Second, the economic crisis in Europe can negatively affect UK, thereby reducing expenditure on mobile phone services (Michael 2011, pp. 420-431). Third, high regulation, especially, on prices is likely to reduce Orange’s revenues. Finally, high competition is likely to reduce Orange’s market share and profits. Recommendations Orange can enhance its competitiveness by leveraging its strengths and exploiting the opportunities available in the industry. Additionally, it should minimize its weakness and the risks posed by the threats in the industry. This can be achieved by considering the following recommendations. Segmentation, Targeting and Positioning Segmentation refers to â€Å"the process of grouping people or organizations within a market according to similar needs, characteristics or behavior† (Bradley 2005, p. 54). It helps marketers to identify the kind of customers that exist in a market and their needs. Orange should embark on market segmentation because it is often difficult if not impossible to satisfy all tastes and preferences. Additionally, firms that focus on a particular market segment are often more profitable. Orange can segment its market based on the following variables. To begin with, the company can focus on demographic factors (Hassan Craft 2005, pp. 81-89). Different age groups have different needs in regard to phone usage. For example, the teenagers are more likely to use phones for entertainment than adults. The working class is likely to use mobile phones for business transactions. Additionally, expenditure on mobile phone services varies across income groups. Thus, it is necessary to offer products that are tailor-made for every segment. For instance, more TV channels can be provided to target the teenagers, while low cost call services can be introduced to target low income earners. Segmentation can also be based on the benefits sought by the customers (Simkin 2007, pp. 464-474). For example, fast internet and data services can be provided to the business community, while contactless payment services can be provided to shoppers. Orange can also segment its market based on behavior. In this case, the company should focus on building brand loyalty in order to retain its customers. Finally, usage rate and user status can be used to segment the market. For example, relatively cheap services can be offered to heavy users of the network to enhance their loyalty. Additionally, customers can be group as post-paid and pre-paid clients in order to provide flexible service payment options. Targeti ng is the process through which one or more segments are selected. Targeting should take into account the extent to which existing segments are being served (Bradley 2005, p. 77). It will be much easier for Orange to appeal to customers in the internet/ data and contactless payment services since these segments have not yet been fully exploited. The size of the segment should also be taken into account since it determines profitability. In this context, the middle class that forms 60% of the population should be targeted. Specific groups within this segment such as the working class and the business community should be targeted with tailor-made products. Finally, Orange must take into account its ability to serve the selected segments. Currently, Orange is financially stable and has a well established brand, especially, in data and call services. Hence, it is capable of offering tailor made services for new and existing segments. Positioning, involves using marketing techniques such as advertising to create a mental image of a product in the customer’s mind (Kalafatis, Tsogas Blankous 2000, pp. 416-437). Orange should position itself by emphasizing the service features that are valued by each segment. For example, Orange can position itself as the provider of the fastest and cheapest internet in the data segment. It can also position itself as the provider of a variety of high quality entertainment services. Marketing Objectives Marketing objectives help a firm to address its weaknesses and to take advantage of available opportunities. Marketing objectives should be specific, measurable, attainable, relevant and time-bound. Thus, Orange can consider the following marketing objectives: To improve customer satisfaction (broadband services) by 20% in the next 2 years To increase market share by 5% in the next 2 years To provide 99% 4G network coverage in the next 12 months To increase contactless payment service subscription by 15% in the next 18 months Marketing Mix: 7P’s The 7P’s refers to â€Å"product, price, promotion, place, packaging, positioning and people† (Bradley 2005, p. 91). The 7P’s are used as benchmarks for evaluating the effectiveness of the marketing strategy. Orange should assess its existing products to determine if they meet the needs of the customers. Products should be improved regularly in order to adapt them to the changing needs of the customers. Given the high competition in the market, Orange should focus on penetration pricing to increase its market share. Additionally, it can charge premium prices for high quality products that target high income earners. This will help in increasing profits. Promotion refers to the activities and techniques used to inform customers about a product. In this context, Orange’s adverts should emphasize the main features of its products. Additionally, a variety of advertising media such as print and electronic media should be used to rea ch many customers. Place refers to the actual location where the products are sold (Bradley 2005, p. 92). In order to increase sales, Orange should distribute its products through a wide range of channels such as online sales, retail shops and supermarkets. Packaging refers to the appearance of the product. In this case, the company should focus on including the features that are valued by the customers in its products. Given the high competition in the industry, Orange should position itself on the basis of service quality, variety, and excellent customer services. Finally, talented people should be hired and entrusted with the various marketing activities. This is because a marketing strategy can only be as good as the people who developed and implemented it. Conclusion The situational analysis reveals that UK’s mobile phone market is characterized with intense competition, high regulation and slow growth. These trends are the main threats in the industry. Orange’s m ain strengths include a strong brand image and financial stability (Orange 2012, pp. 10-600). Its main weakness is declining subscriptions, and market share. The introduction of 4G technology and new segments are the main opportunities in the industry. The current situation is likely to have a negative impact on Orange’s competitiveness if an effective marketing strategy is not put in place. The marketing strategy can be improved by enhancing the segmentation, targeting and positioning; setting appropriate marketing objectives and improving the 7P’s of marketing. 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Hassan, S Craft, S 2005, ‘Linking Global Marketing Segmentation Decision with Strategic Positioning Options’, Journal of Consumer Marketing, vol. 22 no. 2, pp. 81-89. Jain, S 2007, ‘Global Competition’, Journal of Economics and Management, vol. 21 no. 3, pp. 471-492. Kalafatis, S, Tsogas, M Blankous, C 2000, ‘Positioning Strategies in Business Marketing’, Journal of Business and Industrial Marketing, vol. 15 no. 6, pp. 416-437. Khuong, V 2011, ‘ICT as a Source of Economic Growth in the Information Age: Emperical Evidence from 1996-2005 Period’, Telecommunications Policy, vol. 35 no. 4, pp. 357-372. Michael, J 2011, ‘From Plan B to Plan V: What the UK Economy Need to Reboot and Grow’, Journal of Economics and Management, vol. 4 no. 2, pp. 420-431. Orange 2011, Annual Financial report: 2011 FY, Orange, London. Peters, P Donnelly, J 2010, Marketing Management, McGraw-Hill, New York. Simkin, L 2007, ‘Achieving Market Segmentation from B2B Sectorisation’, Journal of Business and Industrial Marketing, 23 no. 7, pp. 464-474. Ward, M Woroch, G 2010, ‘The Effect of Prices on Fixed and Mobile Phone Penetration’, Information Economics and Policy, vol. 22 no. 1, pp. 18-32. This assessment on Orange marketing was written and submitted by user Lane Walton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.